More popular users are contacted more and, therefore, are less likely to respond to any one user.
Taking this into account, dating sites may want to steer users toward slightly less popular potential dates who are more likely to respond, “a trade-off many users may willingly accept” (Fiore et al., 2010).
They were contacted much more than men and, hence, generally had their choice of who to reply to.
But, just as in the face-to-face dating scene, respect is important — users who respected others’ listed preferences for a potential partner were more likely to get a response.
Women also initiate and reply to contact less than men.
The modern world provides two new ways to find love — online matchmaking and speed dating.
In the last few years, these methods have moved from a last resort for the loveless to a more accepted way for millions to try to meet their mates.
However, these fixed choice descriptors allow users to triage by easily weeding out those who don’t meet their dealbreaker criteria for a partner (Fiore et al., 2008).
Researchers believe that users make up for the lack of information in online profiles by filling in the blanks with guesses based on small pieces of information.